For over a century, Americans have been trained to process information the way they process brands. Successful branding defines and differentiates your organization, its mission, its programs and its applicability to the lives and concerns of your target. Brand science and branding helps you guide and direct the perceptions and attitudes related to your organization, relative to others and the perceptions of your communities.

The history of branding and marketing demonstrates that the most successful long-term brands are based on truth. Successful branding simply accelerates the target’s understanding of that truth.

It doesn’t need to. You know your targets (donors, populations served, affiliated communities, influencers), your mission, your message, and how you wish to be perceived. There are often people in your community willing to help; local professionals in advertising, marketing, who are anxious to help you advance your organization.