The Magic of Myth In Coaching

Kwame Scruggs

A Series by Award-Winning Instructor Kwame Scruggs, PhD., with Co-Host Julie Elledge, PhD. 

In this series, Kwame Scruggs teaches storytelling and group coaching skills through the use of myth, powerful questions and critical reflection. Kwame and Julie will take you on an adventure that builds your coaching skills and tool kit.

To unlock the secrets of this award winning method, join Kwame and Julie in discovering group coaching at its finest, the potency of storytelling to dial down resistance and open up clients heart and mind for growth. These classes are personally and professionally transforming.

Each myth carries important themes related to human transformation and coaching core competencies. Together, we will crack open each mythical theme and decode the shrouded messages of transformation that humans have passed on through storytelling for centuries.

You may sign up for multiple myths and receive ICF and NBC-HWC credit for each course that features a myth.

Continuing Education Credit: 6 units
2 Core Competency/ 4 Resource Development
Cost: $125

Objectives for all The Magic in Myth to Transform Clients Shadow Stories Series

1. Analyze myth to integrate new awareness, insight and learning into clients worldview and new behaviors

2. Notice trends in clients behaviors and emotions across sessions to discern themes and patterns

3. Challenge clients’ assumptions and perspectives to evoke new ideas and find new possibilities for action

4. Identify mythical themes and apply potential learning and action steps to personal and professional performance and achievement

Love Caused It All

This myth explores the power of true love to give and save life. But when love is shared with many, as if a currency instead of a gift, it can cause conflict and disappointment.

Major points of myth:

How do you nurture clients’ curiosity about the outside world?

What are the benefits of waiting?

How do you engage clients in evaluating the company they keep?

How do clients explore their sense of helplessness?

How do you inspire clients to explore their reasons for change?


• Engage clients in an exploration of broader perspectives and their interest in new possibilities

• Elicit clients perspective including reasons for change, solutions, ideas, desires and incentive for transformation

• Develop clients ability to evaluate and utilize their guiding resources

• Examine with clients their options in light of their short and long term action steps and goals

Course Begins: April 27, 2021 2:00 – 3:30 pm MST
Session Dates: 4/27, 5/4, 5/11, 5/18

The Water of Life

This myth addresses the inherent motivational conflicts between family, wealth, power and life and death and the often difficult challenges in navigating them.

Major points of myth:

What are the benefits of sacrifice?

When does mentor coaching improve support?

How do you develop your coaching intuition?

How do you manage conflict with clients?

How do you manage self-defeating perceptions?

How do you help clients become aware of shadow stories?

“Can you stand the accusation of betrayal without betraying your own soul?”


• Engage clients in an evaluation of their options including the avoidance of self-destructive behaviors such as avoiding substance abuse including tobacco use and moderate or no alcohol consumption

• Develop clients use of guiding resources including coaching, social support, other professionals

• Support clients reframing their perspective

• Invite clients to consider how to move forward, including resources, support and potential barriers

Course Begins: June 1, 2021 2:00 – 3:30 pm MST
Session Dates: 6/1, 6/8, 6/15, 6/22

The City Where People are Mended

This myth explores the challenges of trust, confusion and wariness when making decisions that impact one’s life in significant ways.

Major points of myth:

How do you work with clients when they are faced with difficult decisions?

What process do you use with clients to differentiate what is special from their friends or coworkers?

How do you establish client focus?

When do clients respond to warning signs?

What are the advantages of clients taking responsibility for their actions?

What do your clients do with second chances?

How do clients respond to worry?

What are clients’ primary “wound?”

How do you work with clients to identify their primary gifts?

Why does intent matter?


• Assess new ways to work with clients shadow stories (context, identity, environment, experiences, values and beliefs)

• Analyze when something is going on with clients beyond what they are communicating

• Engage clients in an exploration of alternative ideas and solutions, evaluate options, and make related decisions

• Challenge clients’ assumptions and perspectives to provoke new ideas and find new possibilities for action.

Course Begins: June 29, 2021 2:00 – 3:30 pm MST
Session Dates: 6/29, 7/6, 7/13, 7/20


This powerful myth explores how people value and truly understand the gifts they inherently bring to others, and how their lack of understanding can alter their lives and the lives of others.

 Major points of myth:

How do you help clients identify their gifts, strengths and talents?

How do clients manage their jealousy and envy?

How do you create a sacred space so that clients can open up and discuss difficult feelings?

How do clients disrupt habits or patterns of behavior?

When and how do you encourage clients to engage in guiding resources such as education or training?


• Seek do understand clients within their context which may include their identity, environment, experiences, values, talents, strengths and beliefs

• Demonstrate respect for the client’s identity, perceptions, style and language and adapts one’s coaching to the client

• Acknowledges and supports the client’s expression of feelings, perceptions, concerns, beliefs and suggestions

• Creates or allows space for silence, pause or reflection

Course Begins: July 29, 2021 2:00 – 3:30 pm MST
Session Dates: 7/29, 8/5. 8/12, 8/19

The Hunter and the Boa Constrictor

This myth portrays the critical role considered decisions can play in attaining goals and finding satisfaction.

Major points of myth:

How are you going about securing what you want?

What are the elements of goal attainment?

What disrupts perseverance?

When does delayed gratification influence decision making?


• Engage clients in exploring options, both short and long term benefits and consequences

• Explore clients self-efficacy

• Anticipate, plan for, and work with clients to navigate challenges

Course Begins: August 23, 2021 2:00 – 3:30 pm MST
Session Dates:
8/23, 8/30, 9/6, 9/13

The King of the Golden Mountain

A compelling myth that explores the relationships inherent between family, generations, riches and power and how they can create unexpected conflicts in perceptions of well being and happiness.

Major points of myth:

What happens when clients put all their “eggs in one basket?”

How do you listen for what clients are not saying?

What happens when a client’s financial situation changes?


• Ask clients questions to help explore beyond their current thinking

• Help clients to influence current and future patterns of behavior

• Support clients in reframing their perspective

• Share observations, insights and feelings without attachment that have the potential to create new learning for clients

Course Begins: September 23, 2021 2:00 – 3:30 pm MST
Session Dates: 9/23, 9/30, 10/7, 10/14

The White Snake

This myth explores the essence of wisdom contrasted with the seeming surety of information, contrasted with the value of confidence, information and perspective in taking risks and making important decisions.

Major points of myth:

When do you uncover clients’ belief in themselves?

How do you develop clients’ goal setting?

When do you encourage clients’ risk-taking?

How do you work with clients to restore trust when they have broken their promise?

Self-esteem; sacrifices; faith; rewards; karma; believing in oneself (putting oneself on “par with the king); short and long term rewards; having a good

heart; taking chances; winning over the one you love; the breaking of promises.


• Set a context for clients discussion of where they are in life, where they wish to go and the steps they must take to get there

• Brainstorms and assists the client to define actions that will enable the client to demonstrate, practice, and deepen new learning

• Makes plan adjustments as warranted by the coaching process and by changes in the situation

• Encourages stretches and challenges but also a comfortable pace of learning

• Helps the client “Do It Now” during the coaching session, providing immediate support

Course Begins: October 21, 2021 2:00 – 3:30 pm MST
Session Dates: 10/21, 10/28, 11/4, 11/11

The Killing Virtue

This myth explores the virtues of friendship and trust and the perils to those who ignore or even betray those virtues.

Major points of myth:

How do clients cope with a code of silence?

How is the code of silence destructive for clients?

What is the importance of friendship to clients?

When do clients turn trauma into post traumatic growth?

How do clients take steps every day to make their dreams come true?

What happens when clients hurt the ones they love?

How do clients learn to appreciate extreme value?

How do clients move past regret?


• Asks questions about the client, such as their way of thinking, values, needs, wants and beliefs

• Asks questions that help the client explore beyond current thinking

• Consolidates collected information and establishes a coaching plan and development goals with the client that address concerns and major areas for learning and development

• Creates a plan with results that are attainable, measurable, specific, and have target dates

• Makes plan adjustments as warranted by the coaching process and by changes in the situation

Course Begins: November 9, 2021 2:00 – 3:30 pm MST
Session Dates: 11/9, 11/16, 11/23, 11/30

Dr. Kwame Scruggs

G. Kwame Scruggs has over 20 years of experience using myth in the development of urban male youth. He holds a Ph.D. and MA in Mythological Studies with an emphasis in Depth Psychology from Pacifica Graduate Institute. Kwame also holds a MS degree in Technical Education with an emphasis in Guidance and Counseling from the University of Akron where he also completed all the course work for a MS degree in Community Counseling.

He has conducted numerous workshops on the use of myth to engage urban youth, presenting at Columbia University’s Teacher College, Clinical Psychology Program, Grand Rounds, Rutgers University School of Social Work Doctoral Program, Pacifica Graduate Institute, C.G. Jung sites of New York, Cleveland, Chicago, Washington, D.C. and Philadelphia and the Dallas Institute of Humanities & Culture.

Kwame is the founder and director of Alchemy, a non-profit organization in Akron, Ohio established in 2003. Alchemy uses mythological stories to engage urban adolescent males. In 2012 Alchemy was one of 12 programs to receive the National Arts and Humanities Youth Program Award by the President’s Committee on the Arts and the Humanities—the nation’s highest honor for after-school and out-of-school programs. Alchemy was also the backdrop for the award-winning, feature-length documentary, “Finding the Gold Within.”

Kwame is a recently appointed board member of the Joseph Campbell Foundation and serves on the National Advisory Committee of the Creative Youth Development National Partnership.

Dr. Julie Elledge

Dr. Julie Elledge has three board certifications in professional coaching: PCC, BCC, and NBC-HWC. She is also a licensed family therapist, an educator with her PhD in Education, author and a recognized expert in creativity and organizational dynamics. She has coached in multiple disciplines for over 25 years and been an expert commentator on CyberHood Watch Radio and Fox News, among others. She has worked on education initiatives with Apple Education, Twentieth Century Fox, NOAA, BP and INEEL. Dr. Elledge offers coaching, workshops, lectures and an interdisciplinary course in NFP Leadership using the Hero’s Journey as a guide.